Case Study: Global Online Genealogy Company Achieves Data Harmony with Improvado

Develop a proprietary insights engine for a Global Online Genealogy Company

Global Online Genealogy Company partnered with Improvado to solve a long-running data integration challenge after 15 months of trying to build marketing APIs in-house. The company needed a way to unify advertising and revenue data across 40 countries and 20+ channels, while also giving Finance and Management timely, reliable reporting.

Improvado implemented a data pipeline that pushed information into the customer’s warehouse and powered Tableau dashboards, enabling the analytics team to build a proprietary insights engine for campaign optimization. The solution eliminated about 400 manual hours per month, saved an estimated $720k annually, delivered 6x ROI, and helped speed client onboarding by 15x with time to value in under a week.