Case Study: Chacka Marketing reduces manual reporting time by 90% with Improvado

Chacka Marketing Reduced Manual Reporting Time by 90%

Chacka Marketing, a digital media agency focused on paid search, social, and programmatic display, was spending too much time on manual reporting instead of analyzing data and delivering insights. To support its audience-first approach and track users across multiple touchpoints, the team needed a better way to consolidate data from many platforms and provide comprehensive reporting to internal teams and clients. They turned to Improvado for help with marketing data integration and reporting automation.

Improvado implemented a unified marketing data ecosystem with automated daily morning reports, weekly client reports, and monthly pacing reports. The result was a 90% reduction in manual reporting time, with daily checks going from hours to minutes and improved budget tracking through automated pacing reports. By using Improvado, Chacka Marketing saved significant time, improved efficiency, and freed its team to focus more on strategy and client growth.

Chacka Marketing

Marc Cerniglio

Insights & Automation Manager