Case Study: Booyah Advertising Achieves 99.9% Data Accuracy with Improvado

Booyah Advertising Won Back Full Control Over Data and Grew Confidence in Their Reporting

Booyah Advertising, a full-service performance marketing agency managing over $200M in ad spend for 100+ clients, struggled with recurring data accuracy issues, delayed reporting, fragmented client-specific tables, and limited control over its ETL workflows. After eight years with a previous ETL provider, the team found itself stuck in manual QA cycles and waiting days for fixes, especially for time-sensitive pacing and reporting needs.

Booyah Advertising switched to Improvado to centralize and automate its marketing data pipelines, using Improvado’s API connectors and self-service recipe builder to migrate more than 600 reports and regain control over its data. The result was 99.9% data accuracy, daily budget pacing updates that became 50% faster, and a more hands-off, reliable workflow with responsive support and proactive issue prevention from Improvado.

Booyah Advertising

Quinny Li

Director of Analytics