Case Study: ASUS Unifies Global Marketing Data with Improvado

ASUS Unified Marketing Data Across All Regions of Presence

ASUS, the multinational electronics company, needed a better way to collect, standardize, and analyze marketing data across regions including Europe, the Americas, APAC, and Taiwan. With reports arriving in different formats and at different speeds, the company’s headquarters team struggled with fragmented, inconsistent data and petabyte-scale volumes that made it hard to get a unified view of campaign performance. Improvado helped address this challenge with a centralized marketing data solution built around managed BigQuery and automated reporting.

Using Improvado, ASUS unified global marketing data by harmonizing metrics and currencies and powering flexible dashboards in Google Data Studio. The result was a single source of truth for teams across management, BI, analytics, and digital marketing, plus improved data quality and granularity. ASUS reported saving about 90 hours per week by eliminating manual reporting work, enabling faster analysis, better transparency, and more time for experimentation and decision-making.

ASUS

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data