Case Study: AdRoll Cuts Cross-Channel Attribution Development Time with Improvado

AdRoll Cut 82% of Cross-Channel Attribution Development Time

AdRoll, a marketing and advertising platform serving more than 140,000 brands, needed to launch a new cross-channel attribution product globally but lacked the engineering resources to build 11 required integrations in-house. To meet its aggressive timeline across North America, EMEA, and APAC, AdRoll turned to Improvado and its embedded API solution to accelerate development and support its product launch.

Improvado integrated data from 11 marketing platforms, normalized the data for attribution analysis, and built white-labeled OAuth flows within AdRoll’s product. The result was a launch completed in six months instead of nearly three years, saving 82% of engineering time and driving an expected 300% ROI in the first year, while also enabling 5X faster time-to-market and $500K in annual staff cost savings.

AdRoll

Chelsea Dougherty

Strategic Partnerships Manager