Case Study: AdCellerant cuts integration costs and speeds data source onboarding with Improvado

AdCellerant cuts integration costs 70% with Improvado

AdCellerant, a provider of white-labeled digital advertising services, faced a significant challenge integrating new advertising platforms into their own product. Each in-house integration took over six months and cost approximately $120,000, diverting crucial engineering resources from core development and hindering growth. To overcome this bottleneck, they partnered with Improvado to implement its embedded white-label solution.

By using Improvado's service, AdCellerant slashed integration time from six months to three and reduced the cost per new platform by 70%, from $120,000 to $40,000. This resulted in an estimated $280,000 in savings over two years. The solution provided immediate access to data and freed the engineering team to focus on innovative, market-differentiating features instead of maintaining API connections.

AdCellerant