Case Study: PURE Insurance achieves rapid Salesforce user-activity visibility and data protection with Imprivata FairWarning

PURE Insurance gains needed user activity visibility and Salesforce data security with a “buy” cloud security solution

PURE Insurance Group, a high‑net‑worth insurance carrier operating across all 50 states, relied heavily on Salesforce to manage member data but lacked clear visibility into how that data was being accessed and used. Faced with a build‑versus‑buy decision, PURE found a custom solution would take months and incur ongoing maintenance costs, so they sought a faster, cost‑effective way to monitor user activity within Salesforce.

PURE ran a proof of concept and chose Imprivata FairWarning for Cloud Solutions, which converts Salesforce Shield Event Monitoring logs into human‑readable insights. Implemented in under 48 hours, the turnkey solution delivers proactive alerts, tracks who accessed or downloaded data, safeguards sensitive member information, saves time and cost, and restored confidence among employees and members.

Pure Insurance

Stuart Tainsky

Senior VP of Administration