Case Study: Midland IRA achieves proactive event monitoring and priceless peace of mind with Imprivata FairWarning

Midland IRA leverages Salesforce Event Logs to improve its data security

Midland IRA, a Fort Myers–based third‑party IRA custodian that enables investors to self-manage alternative assets, relies on Salesforce to run customer operations. As a regulated financial services firm with 52 employees and more than 13,000 online clients, Midland lacked visibility into who was accessing sensitive customer data—both internally and externally—and needed to maintain PCI compliance.

Midland implemented Imprivata FairWarning for Cloud Solutions, which decodes Salesforce event‑monitoring logs into readable visualizations, provides real‑time alerts, and matches data retention policies, with fast onboarding and dedicated support. The system eliminated manual log review, continuously flags anomalous behavior (for example, a flagged login from the Netherlands), and delivers proactive monitoring, stronger governance, and the peace of mind Midland sought.

Midland IRA

Joe Stolz

Business Systems Manager