Case Study: Sara Lee streamlines a €2.1 billion divestiture with Imprima Virtual Data Rooms

Sara Lee manages a 300 GB divestiture across 38 countries with Imprima

Sara Lee, a global consumer goods manufacturer, faced the immense challenge of managing a €2.1 billion divestiture of its Household & Body Care units across 38 countries. The project required 1,500 internal deal managers to securely upload 300 GB of data and involved providing 3,000 potential investors with time-critical access for due diligence. To manage this complex process, Sara Lee chose the Imprima Virtual Data Room service from vendor Imprima.

Imprima structured the data into 18 separate virtual data rooms and used its unique permissioning system to enable Sara Lee's team to manage access rights for all users securely. The vendor provided continual online training for over 150 users worldwide. Throughout the 18-month project, Imprima's 24/7 team worked tirelessly to facilitate the transaction efficiently, ensuring the successful completion of the large-scale, global divestiture.

Sara Lee