Case Study: Rola Roof Racks achieves 1584% organic eCommerce revenue growth with Impressive Digital Agency

Rola Roof Racks grows organic revenue 1584% with Impressive Digital Agency

Rola Roof Racks, a major Australian brand for vehicle roof racks and cargo management, partnered with Impressive Digital Agency to address its limited digital presence. The challenge was to grow organic traffic and online revenue for their eCommerce site, which initially ranked for very few keywords on page one. The situation was complicated by a custom CMS that required working with a third-party development team and strong competition from established online players.

Impressive Digital Agency implemented a full-site SEO strategy, beginning with a comprehensive audit. They built scalable content focused on key page types like category, location, and vehicle-specific landing pages, using targeted keyword research. The agency also managed technical fixes and secured developer cooperation for implementation. The results were significant, with a 101% growth in non-brand organic clicks and a 1584% increase in organic eCommerce revenue within just six months, dramatically boosting Rola's search visibility and direct sales.

Rola Roof Racks (Rola)