Case Study: DigiDirect achieves 588% organic traffic growth with Impressive Digital Agency

DigiDirect - Customer Case Study

DigiDirect, a leading Australian supplier of camera and digital imaging equipment, worked with Impressive Digital Agency on SEO to grow its online presence. Despite strong physical-store brand recognition, DigiDirect needed to drive more search traffic to its eCommerce site and improve low conversion rates.

Impressive Digital Agency responded with a deep-dive audit, a content-heavy SEO strategy, and ongoing optimisation of key categories and 7,000+ product pages, plus helpful “how-to” content to support buyers across the funnel. The result was a record month in March 2020, with a 129% increase in organic traffic, a 38.49% lift in conversion rate, and a 32.94% increase in revenue compared to the previous financial year.

DigiDirect