Case Study: Wizz Air achieves higher brand awareness with Impression Digital’s YouTube Brand Lift campaign

Wizz Air lifts brand awareness 17% with Impression Digital

Wizz Air, a leading European ultra-low-cost airline, partnered with digital marketing agency Impression Digital to boost brand awareness ahead of the winter travel season. Their challenge was to stand out in a highly competitive market and ensure the brand stayed top-of-mind for customers early in their booking journey, moving beyond just reach and views to understand how their advertising shaped customer perceptions.

Impression implemented a multi-channel strategy that prioritized YouTube, activated via DV360, to run instream, bumper, and in-feed video ads. This approach enabled Brand Lift and Search Lift studies to measure the campaign's true impact. The solution delivered significant results: a 17% increase in brand awareness in Italy and a 39% overall lift in searches for key brand terms in the UK, proving the effectiveness of Impression's strategy.

Wizz Air