Case Study: Wizz Air delivers €6.5m in revenue with Impression Digital demand generation campaigns

Wizz Air delivers €6.5m in conversion value with Impression Digital

Wizz Air, a leading airline in the EMEA region, had an extensive PPC account but sought to improve its efficiency and performance. Their challenge was to maintain revenue while increasing it by 25% and reducing branded search spend by reallocating budget. The vendor, Impression Digital, was tasked with implementing a new Paid Media strategy to achieve these goals.

Impression Digital's solution was twofold. They first implemented dynamic campaigns using a live route feed integrated with Search Ads 360 to automatically create or pause ads based on real-time flight availability, preventing wasted spend. They also refined the Paid Brand strategy by analyzing organic search visibility and reinvesting the savings into upper-funnel Demand Generation and Performance Max campaigns. This strategy delivered exceptional results for Wizz Air, including a 78% increase in revenue year-over-year and €6.5 million in delivered conversion value, while also reducing ad costs by 38%.

Wizz Air