Case Study: Wizz Air achieves a 36% reduction in cost per flight search with Impression Digital’s AI-powered bidding

Wizz Air cuts cost per flight search by 36% with Impression Digital

Wizz Air, a major airline in the EMEA region, sought to reduce its Cost Per Flight Search (CPS) KPI for its digital marketing campaigns. The challenge, handled by vendor Impression Digital, was that their existing automated bidding strategy on Display & Video 360 used blended conversion data, which was theorized to be driving up costs for this key metric.

Impression Digital implemented an AI-powered custom bidding solution within DV360, prioritizing only the flight search conversion action to optimize towards. After a four-week A/B test, this strategy delivered significant results for Wizz Air. Impression Digital achieved a 36% reduction in CPS in the UK and a 10% reduction in Italy.

Wizz Air