Case Study: a UK online electrical retailer boosts premium brand conversions with Impression Digital

UK Online Electrical Retailer boosts premium brand conversions 21% with Impression Digital

Impression Digital helped a UK online electrical retailer overcome challenges in a competitive market. The retailer aimed to establish itself as a premium brand by increasing orders for high-margin, premium-brand appliances by 20% and boosting average order value ahead of the peak trading season.

The solution involved a two-pronged paid media strategy using Search Ads 360 and Performance Max campaigns. Impression Digital implemented SKU-level ads and a three-tiered campaign structure, including a dedicated "Zombie" campaign for slow-moving products. This approach led to significant results, including a 21% year-over-year increase in overall premium brand conversions, a 94% increase for Samsung, and over 7,100 incremental conversions from the previously non-converting inventory.