Case Study: Topps Tiles boosts unique visitor share with Impression Digital

Topps Tiles unlocks 5,465 new visitors with Impression Digital

Topps Tiles, the UK's leading tile specialist, faced increased online competition and needed to innovate its paid media strategy. The company challenged its vendor, Impression Digital, to implement new creative initiatives in its paid search account, maintain year-on-year traffic as physical stores reopened, and increase its unique visitor share.

Impression Digital implemented a series of tests over six months, including a cannibalization review and new dynamic search ads to reach broader audiences. The solution successfully generated 1.3 million additional impressions, increased traffic by 3% compared to the previous year, and achieved a 33.3% unique visitor share ahead of schedule. Impression Digital's strategy helped Topps Tiles exceed its targets while maintaining its specified return on ad spend.

Topps Tiles