Case Study: Topps Tiles achieves 33.3% unique visitor share with Impression Digital

Topps Tiles achieves 33.3% unique visitor share with Impression Digital

Impression Digital worked with Topps Tiles, a major UK tile retailer, to address a key challenge. The client wanted to understand the value of its branded paid search campaigns versus organic search alone and to determine if paid activity was cannibalizing organic traffic, all while protecting revenue and aiming to secure one-third of all unique visitors in its market.

The solution involved Impression Digital designing a robust, controlled test to measure brand incrementality. By carefully comparing performance in test and control locations during a stable period, they generated actionable insights. The results were significant, with Topps Tiles successfully achieving 33.3% unique visitor share in the market by September 2021, hitting its target ahead of schedule.

Topps Tiles