Case Study: The Access Group achieves 78% more organic sessions with Impression Digital SEO strategy

The Access Group increases organic sessions 78% with Impression Digital

The Access Group, a leading UK-based software provider, challenged Impression Digital to achieve ambitious growth targets through SEO in 2024. Their goals were to increase new client pipeline value and enquiries from organic search by 20% each, alongside growing organic sessions to support this pipeline growth.

Impression implemented a three-part SEO strategy involving a 'search-first' training program for The Access Group's internal team, product optimisation for high-value pages, and technical SEO support. This solution led to a 32% increase in pipeline value from organic search, a 78% rise in organic sessions, and a 40% increase in enquiries on key commercial pages.

The Access Group