Case Study: The Access Group achieves 32% traffic growth with Impression Digital

The Access Group boosts traffic 32% with Impression Digital

The Access Group, a leading UK-based software company providing business management solutions, faced intense competition in the SaaS SEO space. They challenged vendor Impression Digital to establish their organic presence and drive growth, with specific goals to increase organic users by 19% and achieve over 2,000 form-fill conversions within a three-month period.

Impression Digital implemented a comprehensive SEO strategy that included resolving keyword cannibalization, capturing long-tail commercial opportunities, optimizing high-converting product pages, and providing technical support. This approach resulted in a 32% increase in organic traffic, exceeding the target, and contributed to the generation of 2,035 bottom-of-funnel conversions. The success of this project helped The Access Group drive qualified leads and led to the case study being shortlisted for a UK Search Award.

The Access Group