Case Study: The Access Group achieves stronger organic growth with Impression Digital SEO strategy

The Access Group boosts organic sessions by 78% with Impression Digital

The Access Group, a UK-based software provider, challenged vendor Impression Digital to achieve ambitious growth targets through SEO in 2024. Their goals were to increase new client pipeline value and enquiries from organic search by 20%, as well as to boost organic sessions to support this pipeline growth.

Impression Digital implemented a three-part SEO strategy involving a 'search-first' training program for the internal team, product optimisation of high-value commercial pages, and technical SEO support. This solution drove a 32% increase in pipeline value from organic search, a 78% increase in organic sessions, and a 40% increase in enquiries on high-value 'premier league' pages.

The Access Group