Case Study: Tensar secures 47,000+ clicks with Impression Digital’s generative engine optimisation strategy

Tensar secures 47,604 organic clicks with Impression Digital

Impression Digital partnered with Tensar, a global leader in geosynthetics, to address a challenge presented by the launch of Google's AI Overviews. The new feature initially caused a dip in Tensar's organic traffic and leads, as the company was not being cited in the AI-generated summaries. Their long buying cycles made attracting qualified traffic through search a critical priority, necessitating a new strategy to gain visibility within these AI Overviews.

The solution was a generative engine optimisation (GEO) strategy developed and implemented by Impression Digital. This involved tactical experiments in content formatting, adding unique insights, and technical enhancements to secure AI Overview citations. As a result, over a 12-month period, Impression Digital helped Tensar secure 1,793 global AI Overview citations, which drove 47,604 organic clicks and 7.9 million organic impressions via AI Overview keywords.

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