Case Study: Tensar achieves 289% more conversions with Impression Digital SEO strategy

Tensar boosts conversions by 289% with Impression Digital

Tensar, a global leader in geosynthetics and a division of CMC, sought to grow its online visibility in the UK market. The company enlisted vendor Impression Digital to devise and execute an SEO strategy to improve organic rankings for non-branded keywords, capture SERP features, and increase organic traffic and conversions.

Impression implemented a subdomain migration and a strategy focused on both informational content and commercial keywords. This approach led to a significant increase in high-ranking keywords and on-site conversions. The results included an 897% increase in position #1-3 keywords and a 289% uplift in on-site conversions year-over-year, leading to a long-term retainer with Impression.

Tensar