Case Study: Stanhope Insurance achieves a 21% increase in organic conversions with Impression Digital SEO

Stanhope Insurance increases organic conversions by 21% with Impression Digital

Stanhope Insurance, a provider of high-value insurance for assets like jewelry and art, faced rising costs in its paid search campaigns due to increasing competition. They partnered with vendor Impression Digital to reduce their reliance on PPC and tasked them with increasing organic traffic and high-quality leads through SEO.

Impression Digital implemented a strategy focused on optimizing core service pages, creating helpful content, and making technical SEO improvements. This solution resulted in a 21% increase in organic conversions and a 230% increase in organic users, with over 25 keywords ranking in the top three positions. Stanhope reported that the SEO strategy from Impression Digital had fundamentally changed their business.

Stanhope Insurance