Case Study: Stanhope Insurance achieves 30% uplift in leads with Impression Digital

Stanhope Insurance boosts leads 30.4% with Impression Digital

Stanhope Insurance, a specialist insurance provider, faced a competitive market where high lead acquisition costs and Google's E-A-T guidelines challenged sustainable growth. They hired the digital agency Impression to drive high-quality leads profitably, with specific goals to increase lead volume, reduce cost per acquisition (CPA), and boost quote request rates from core service pages.

Impression implemented an integrated strategy combining paid media and conversion rate optimization (CRO). They restructured paid search campaigns for smarter bidding and conducted an SEO audit, followed by A/B testing key service pages to improve user experience and trust signals. This test achieved 97% statistical significance. As a result, Impression helped Stanhope Insurance exceed its monthly lead target by 30.4%, decrease CPA by 8%, and increase the "get a quote" lead rate by 16.80%, leading to business expansion.

Stanhope Insurance