Case Study: Skills Training Group achieves 2,122% increase in organic users with Impression Digital SEO

Skills Training Group boosts organic users 2,122% with Impression Digital

The customer Skills Training Group, a provider of electric, plumbing and gas training courses in Scotland, faced challenges with an unoptimized single-page website that had poor keyword rankings. They partnered with vendor Impression Digital for an SEO and content strategy to increase traffic, improve rankings for gas-related keywords, and drive more conversions.

Impression Digital implemented a comprehensive strategy involving targeted content creation, digital PR for link building, and local SEO optimization for key cities. This solution drove a 2,122% increase in organic users, achieved a number one ranking for core keywords, and increased conversions to 141 per quarter, significantly exceeding the client's initial goals.

Skills Training Group