Case Study: Rutland Cycling achieves nearly 30% revenue growth with Impression Digital

Rutland Cycling increases revenue by almost 30% with Impression Digital

Rutland Cycling, a leading independent chain of cycle shops, faced challenges due to pandemic lockdowns impacting their stores and a rapidly changing stock situation. They appointed the vendor Impression in 2020 to find innovative ideas for growth and to help them grow profitably while minimizing wasted ad spend on out-of-stock products.

Impression implemented a full-funnel paid media strategy. This involved using search campaigns to target users at different stages of their journey and creating search query-filtered shopping campaigns to maintain visibility for specific bike models. A key part of their solution was dynamically restricting spend to only in-stock and high-priority products. As a result, Impression helped Rutland Cycling increase its revenue by almost 30% during the period from October 2020 to March 2021 compared to the previous year, despite severe stock difficulties.

Rutland Cycling