Case Study: Richard Nelson LLP achieves a 253% increase in enquiries with Impression Digital

Richard Nelson LLP drives 253% more enquiries with Impression Digital

The customer, Richard Nelson LLP, a UK law firm, challenged vendor Impression Digital to significantly increase the quantity and quality of employment law enquiries. Impression employed a mix of SEO, paid media, and digital PR services to meet objectives including a 50% year-over-year increase in enquiries and achieving top organic rankings for local employment law terms.

Impression Digital's solution was an integrated marketing campaign featuring a localized content strategy, targeted paid search, and a digital PR effort that positioned the firm's solicitors as experts. The results included a 253% year-over-year increase in employment-related enquiries, achieving number one organic rankings for core terms, and securing 283 pieces of media coverage, all while maintaining a cost per lead well under the client's budget.

Richard Nelson LLP