Case Study: Queensmith achieves £1m monthly revenue with Impression Digital

Queensmith unlocks £1m in monthly revenue with Impression Digital

Queensmith, an award-winning Hatton Garden jeweller, faced declining online performance post-pandemic as shopper behavior shifted back to physical stores. They tasked vendor Impression Digital with a site migration to convert their website from an enquiry-based platform to a full ecommerce store, with the challenge of maintaining and then improving their organic performance.

Impression Digital implemented a full-funnel organic content strategy that included optimizing existing content, creating newsworthy content for outreach, providing expert reactive comments, and expanding the site architecture. The results were significant, with the client achieving an average monthly revenue of £1 million, a 194% increase in page 1 keywords, and a 158% increase in organic users. Impression Digital's strategy led to a fivefold increase in visibility, contributing to the early opening of a second store.

Queensmith