Case Study: Queensmith achieves 114% revenue uplift with Impression Digital

Queensmith boosts revenue 114% with Impression Digital

The customer, Queensmith, is a luxury Hatton Garden jeweller. Their challenge was to improve their online experience and organic performance following a website migration, with a focus on increasing in-store appointment bookings. The vendor, Impression Digital, employed a strategy of Conversion Rate Optimization (CRO) and SEO to address this.

Impression Digital implemented a data-driven solution using testing and experimentation. They ran a series of on-site experiments, such as adding trust signals and social proof, which were designed to also support SEO efforts. This strategy resulted in a 114% uplift in revenue from organic traffic, a 57% increase in mobile bookings from one test, and the discovery of up to £2.3 million in additional revenue for Queensmith.

Queensmith