Case Study: Precursive achieves 24% more organic conversions with Impression Digital SEO

Precursive boosts organic conversions 24% with Impression Digital

The customer, Precursive, is a SaaS platform providing project management and automation solutions on Salesforce. Operating in a niche industry against larger competitors, their challenge was to increase organic traffic, authority, and visibility for their key expertise areas. They tasked vendor Impression Digital with achieving a 35% increase in organic sessions and growing traffic to a cornerstone product page.

Impression Digital implemented an SEO strategy that included optimizing persona and industry pages for long-tail keywords, restructuring content to match user search intent, and enhancing internal linking. This was supported by a 'they ask, you answer' content marketing approach. The results included a 65% increase in organic traffic year-over-year and a 24% increase in organic conversions, which directly translated to revenue for Precursive.

Precursive