Case Study: Nourished achieves 606% revenue growth with Impression Digital

Nourished drives 606% revenue uplift with Impression Digital

Nourished, a vitamin and supplement company, sought to unify its disjointed paid media strategy by having both paid search and paid social managed by a single agency, Impression Digital. Their challenge was to leverage first-party CRM data to improve campaign performance and attribution, with goals to increase revenue by 300%, ROAS by 10%, and decrease CPA by 10% year-over-year.

Impression Digital developed a unified strategy using data from Google and Meta, implemented the third-party measurement tool Triple Whale for better attribution, and refined creative based on performance insights. By combining audience targeting across both channels, they focused the budget on top-performing regions. This approach delivered a 606% increase in revenue, a 13% increase in ROAS, and a 28% decrease in CPA for Nourished.

Nourished