Case Study: Norse Atlantic Airways proves paid social drives revenue with Impression Digital

Norse Atlantic Airways proves 32% of sales from paid social with Impression Digital

Impression Digital helped Norse Atlantic Airways address a challenge where standard analytics failed to prove the value of their paid social media advertising. Senior stakeholders were considering discontinuing the channel, believing it contributed minimal revenue, so Norse tasked Impression with definitively measuring its impact.

The solution involved Impression Digital implementing a modern media measurement approach using an incrementality test. They reduced social ad spend in specific regions over three weeks, comparing results against a control group. The test revealed a significant immediate revenue drop upon pausing ads, with recovery taking 19 days, proving the channel's critical role. Impression Digital's work demonstrated that approximately 32% of sales were attributed to paid social, securing continued investment from now-convinced stakeholders.

Norse Atlantic Airways