Case Study: Norse Atlantic Airways achieves 43% lower cost per session with Impression Digital

Norse Atlantic Airways lowers cost per session by 43% with Impression Digital

Norse Atlantic Airways, a recently launched low-cost airline, needed to increase the amount of qualified traffic to its website in a cost-efficient way. Their existing mid-funnel strategy using premium travel publishers was effective but came with high costs. The digital marketing agency Impression Digital was tasked to find a solution to drive more efficient, high-quality sessions.

Impression Digital implemented a new YouTube campaign in France, targeting users in-market for travel destinations. Using a maximize conversions bid strategy and a series of video ads, the campaign was optimized to drive sessions. The results showed a 43% reduction in cost-per-session from the YouTube activity compared to the publisher campaigns, along with a 98% lower CPC and a 77% lower CPM. Following this success, Impression Digital is expanding the strategy to other European markets.

Norse Atlantic Airways