Case Study: Norse Atlantic Airways achieves 40% uplift in bookings with Impression Digital's weather-triggered DOOH campaign

Norse Atlantic Airways drives 40% more bookings with Impression Digital

Norse Atlantic Airways, a fast-growing challenger airline, needed to drive awareness for its new seasonal routes to Jamaica, Barbados, and LA to ensure planes were filled upon launch. The challenge was to cut through a competitive market and reach a highly relevant audience. They partnered with digital marketing agency Impression Digital to develop a targeted strategy.

Impression Digital implemented a weather-triggered Digital Out Of Home (DOOH) campaign that served ads acknowledging poor local weather conditions and encouraging travel to Norse's sunny new destinations. This was complemented by mobile retargeting and activity on Spotify and GumGum. The solution from Impression Digital drove significant results, including a 40% uplift in searches and bookings, an 11% increase in brand awareness, and mobile retargeting click-through rates 90% higher than the travel industry benchmark.

Norse Atlantic Airways