Case Study: Norse Atlantic Airways achieves a 217% increase in brand searches with Impression Digital

Norse Atlantic Airways drives 217% more branded searches with Impression Digital

Norse Atlantic Airways, a recently launched low-cost airline, faced the challenge of building its reputation and increasing brand awareness against established competitors as it entered a key sales period. The airline partnered with digital marketing agency Impression Digital to run a programmatic video campaign with the goals of delivering a memorable ad experience across five markets, increasing US brand searches, and achieving an ambitious video view target.

Impression implemented a multi-market sequential messaging strategy on YouTube, using five creative variations that highlighted the airline's USPs by comparing modern travel to a thousand years ago. This approach successfully boosted top-of-funnel metrics, resulting in a 217% increase in brand searches, a over 5% lift in ad recall, and a 21% higher view-through rate than forecast. Impression's strategy effectively increased awareness and sparked significant audience action for Norse Atlantic Airways.

Norse Atlantic Airways