Case Study: Norse Atlantic Airways achieves 600% sales growth with Impression Digital's integrated digital strategy

Norse Atlantic Airways boosts sales 600% with Impression Digital

Norse Atlantic Airways, a recently launched low-cost airline, faced the challenge of introducing its brand and driving ticket sales in a competitive market. With a small internal team, they appointed digital agency Impression to devise and deliver a full-service, multi-channel digital marketing strategy to establish themselves against established alternatives.

Impression implemented an integrated digital strategy initially focused on high-intent audiences through paid search, social, and display advertising, later evolving to include brand awareness across the entire customer journey using channels like TikTok and Connected TV. This approach achieved a 600% increase in sales, a 182% increase in website traffic, and a 75% increase in brand searches for Norse Atlantic Airways.

Norse Atlantic Airways