Case Study: Marmalade achieves 65+ links and #1 rankings with Impression Digital

Marmalade wins 65+ links with Impression Digital

Impression Digital worked with Marmalade, a UK car insurance provider for young and learner drivers, to tackle the challenge of ranking in a competitive market. The specific goal was to raise awareness of the driving test backlog and earn press coverage to support key search rankings, including achieving the top position for 'learner driver insurance'.

The solution involved creating two data-driven Digital PR campaigns using Freedom of Information requests. Impression Digital analyzed the backlog's scale and the increased distances learners traveled for tests, enriching the data with expert interviews and case studies. This strategy earned over 65 high-quality links from major publications, successfully drove 100% of links to the target page, and achieved the #1 search ranking for the core keyword, along with 95% visibility for all tracked terms.

Marmalade