Case Study: Marmalade achieves top 3 rankings and 700+ backlinks with Impression Digital's Digital PR

Marmalade earns 738 high-quality backlinks with Impression Digital

Marmalade, a car insurance company specializing in policies for young drivers, faced the challenge of improving its search engine rankings in a highly competitive landscape dominated by comparison sites. They also needed to build their brand's authority and trust with two key audiences: learner drivers and their parents. To address this, they engaged the vendor Impression Digital for a digital PR strategy.

Impression Digital implemented an 'always on' strategy that combined newsjacking, reactive PR, and thought leadership to secure high-quality backlinks and unlinked brand mentions. This approach successfully generated 738 backlinks from authoritative publications like The Guardian and BBC, maintained a #1 ranking for the core keyword 'learner driver insurance', and achieved 90-100% visibility for all related search terms, significantly boosting Marmalade's online authority.

Marmalade