Case Study: Marmalade achieves 10,641 petition signatures and 136 links with Impression Digital's Digital PR campaign

Marmalade earns 10,641 petition signatures with Impression Digital

Marmalade, a car insurance provider for young and learner drivers, faced the challenge of raising awareness about the prevalent issue of abuse its customers face on UK roads. Their goal, supported by digital PR vendor Impression Digital, was to influence change and demonstrate the brand's authority by launching a government petition that would require 10,000 signatures to warrant an official response.

Impression Digital implemented a strategy rooted in audience research, compiling a report with data and dashcam footage to highlight the problem. They secured backing from major driving associations and an insurance giant to boost credibility. Their proactive outreach successfully garnered 10,641 petition signatures, achieving a government response, and earned over 136 links for significant search visibility. The campaign also won multiple prestigious awards for Impression Digital.

Marmalade