Case Study: Marmalade achieves 218% more conversions with Impression Digital’s YouTube Advertising

Marmalade drives 218% more conversions with Impression Digital

Marmalade, a car insurance company for young drivers, partnered with Impression Digital to increase their brand visibility through YouTube video advertising campaigns. Their challenge was to not only achieve higher brand awareness but also to drive actions further down the conversion funnel, with goals of over 2,000 monthly site visits and maximizing conversions through remarketing.

Impression Digital implemented a multi-layered YouTube strategy with separate audience targeting and bidding strategies for each stage of the funnel. This approach drove a 218% increase in conversions, delivered 6,196 site visits, and influenced an additional 1,463 conversions through other channels. The campaign also achieved a cost-per-acquisition that was 50% lower than their search campaigns.

Marmalade