Case Study: a leading online car dealership achieves 800+ incremental leads with Impression Digital's YouTube strategy

leading online car dealership drives 800+ incremental leads with Impression Digital

The customer, a leading online car dealership, faced a crowded marketplace dominated by well-known brands and needed to build consumer trust to drive leads. While their existing PPC and paid social efforts were successful, they sought to increase brand awareness. Vendor Impression Digital identified YouTube advertising as a new opportunity to achieve this reach while still working towards the primary goal of lead generation.

Impression Digital implemented a full-funnel YouTube strategy utilizing various ad formats and conducted both Brand Lift studies and a regional incrementality test. This approach proved the campaign's value, driving a 16% uplift in brand awareness and a 176% increase in searches for the client's website. Most significantly, the incrementality test conducted by Impression Digital demonstrated that the YouTube ads directly generated over 800 incremental leads, proving a clear return on investment.