Case Study: hVIVO achieves 305% more paid social leads with Impression Digital

hVIVO increases paid social leads by 305% with Impression Digital

hVIVO, a company specializing in vaccine development and clinical trial recruitment through its FluCamp brand, faced a challenge in driving sustainable volunteer recruitment. Their paid social media efforts were underperforming compared to other channels, so they appointed vendor Impression Digital to elevate these efforts, increase lead acquisition, and improve efficiency.

Impression Digital restructured the paid social account, implemented clear awareness and conversion campaigns, and utilized first-party data for enhanced targeting. This strategy successfully demonstrated the power of paid social media for hVIVO. The results included a 305% increase in leads from paid social, a 105% increase in total leads, and a 28% decrease in cost per lead over a six-month period.

hVIVO