Case Study: Halo Appliances boosts sales and ROAS with Impression Digital's paid social and creative strategy

Halo Appliances lowers CPA by 20% with Impression Digital

Halo Appliances, an award-winning British home appliance brand, wanted to drive sales for its cordless vacuum products at a more efficient return on ad spend (ROAS). They challenged vendor Impression Digital to meet these ambitious targets, while also aiming to drive more traffic to its site during sale periods. The brand faced challenges with ad fatigue and a lack of creative assets following best practices.

Impression Digital implemented a new integrated paid social and creative strategy. This included launching a new traffic campaign, creating new creative assets, and putting a testing plan in place for different themes and formats across two separate campaigns. The results over a four-month period included 13,399 clicks generated, a 20% lower cost per acquisition, and a 16% higher ROAS. Impression's solution also achieved a 30% lower CPC and a 51% higher CTR from user-generated content assets, ultimately exceeding the ROAS target.

Halo Appliances