Case Study: Gazeboshop achieves 24% increase in off-peak revenue with Impression Digital

Gazeboshop boosts off-peak revenue by 24% with Impression Digital

Gazeboshop, a leading supplier of pop-up gazebos and shelters, faced the challenge of significant revenue seasonality, with demand dropping sharply during the off-peak winter months. The company tasked vendor Impression Digital with increasing online revenue with a reduced media spend during this period, specifically aiming for a 10% year-on-year revenue increase, a 10:1 return on ad spend (ROAS), and improved organic visibility.

Impression Digital implemented an integrated strategy using Paid Media, SEO, and Digital PR. The solution involved launching new off-peak PPC and Paid Social campaigns to build interest, creating optimized content for winter-related search intent, and securing high-quality backlinks. This approach successfully exceeded all targets, achieving a 24% increase in off-peak revenue, a 12:1 ROAS, and a 21% increase in organic visibility for Impression's client.

Gazeboshop