Case Study: Funky Pigeon achieves 183 backlinks and top keyword rankings with Impression Digital

Funky Pigeon achieves 183 backlinks in 4 days with Impression Digital

Funky Pigeon, a leading online retailer of personalized greetings cards and gifts, faced the challenge of growing its online visibility in a highly competitive industry. Impression was tasked with developing a creative digital PR campaign to drive high-quality traffic and coverage, with a specific goal to increase awareness and sales for a particular area of their domain.

Impression executed a reactive PR product stunt by creating a new line of breakup cards inspired by Adele's album release. This strategy, planned and launched within one month, targeted high-quality lifestyle and music publications. The campaign achieved 183 high-quality backlinks with an average domain rating of 56 and secured top search engine rankings for focus keywords, exceeding its target for increased ranking positions by 42%.

Funky Pigeon