Case Study: EnviroBuild earns 900+ global placements with Impression Digital

EnviroBuild earns 900+ global placements with Impression Digital

EnviroBuild, a provider of sustainable building materials, faced the challenge of increasing its domain authority and positioning itself as a disruptive voice in sustainability. To meet these goals, they partnered with vendor Impression Digital on a Digital PR strategy aimed at earning high-quality links and driving conversation.

Impression Digital executed a disruptive PR stunt by purchasing the naming rights to a newly discovered species of worm and naming it after then-President Donald Trump to critique his climate change stance. This campaign achieved over 900 high-quality global placements and earned links from 380 unique domains, successfully boosting EnviroBuild's authority and aligning with its core brand values.

EnviroBuild