Case Study: EMIS achieves 121% more indexed URLs with Impression Digital SEO

EMIS boosts organic sessions 42% with Impression Digital

Impression Digital provided technical SEO services to EMIS, a global company providing market analysis and financial information for emerging markets. The challenge was a significant downturn in organic traffic and revenue after launching an e-commerce function, as millions of key company profile and industry report pages were deprioritized by search engine crawlers and failed to index, making them undiscoverable to customers.

The solution from Impression Digital involved a highly technical and creative strategy focused on automated content generation to resolve duplicate content, improving crawl efficiency through an in-depth audit, and developing bespoke sitemap reporting and custom crawling software to manage the site's scale of over 7 million URLs. This approach led to a 121% increase in the number of indexed URLs and a 42% increase in organic sessions for the target landing pages.

EMIS