Case Study: Dino Decking achieves a 74% conversion boost with Impression Digital

Dino Decking boosts conversions 74% with Impression Digital

Dino Decking, a UK-based family-run business specializing in eco-friendly composite decking, partnered with the digital agency Impression to improve its SEO. The challenge was to increase organic search presence and sales despite time constraints and strong competition from larger, more established brands, with a goal of boosting organic traffic by 50% year-over-year.

Impression implemented a strategic SEO plan involving a GA4 audit, detailed content and technical audits, and targeted optimizations using a pillar-cluster approach. This included optimizing key pages, creating user-first content, and earning reputable backlinks. The results were significant, with a 206% increase in clicks, a 74% boost in conversions, and the target keyword ranking at #2, exceeding forecasts by 114% during the peak season.

Dino Decking