Case Study: Clarins achieves 8.4% organic visibility growth with Impression Digital

Clarins boosts organic visibility 8.4% with Impression Digital

Clarins, an international creator of beauty products, approached vendor Impression Digital with a challenge. Following a pandemic-driven surge in online demand, Clarins needed to improve its ability to reach UK digital audiences. A key objective was to ensure that content translated from French would resonate with a UK audience and perform well in search, with a goal of growing 2020’s website traffic by 20% by 2023.

Impression Digital implemented an SEO strategy focused on optimizing the translated copy for key category pages to make it suitable for both a UK audience and search performance. They conducted a competitor gap analysis and provided technical recommendations. As a result, Clarins saw a +6.24% increase in traffic by September 2021, exceeding 2020's figures, and an 8.4% increase in organic visibility.

Clarins