Case Study: Clarins achieves APAC revenue growth with Impression Digital SEO

Clarins boosts Double Serum revenue by 359% with Impression Digital

Clarins, an international creator of French beauty products, faced the challenge of launching a new edition of its flagship product across eight different markets in the Asia-Pacific region, each with its own website. The goal was to maintain and grow existing organic traffic and revenue for the product line while managing complex reporting across multiple product codes. They appointed their existing vendor, Impression Digital, to support this launch with SEO services.

Impression implemented a comprehensive SEO strategy that included extensive multi-market research, close collaboration with Clarins' regional teams, and meticulous planning for URL mapping and redirects. Their solution focused on content optimization and localization based on keyword intent. The results were significant year-over-year revenue increases across all markets, including a 174% rise in Australia, a 359% increase in Singapore, and a 383% surge in Thailand from product landing pages.

Clarins